Dagrofa Engros caters to kiosks and quickservice restaurants, such as pizzaria, bagelshops and more. They needed a new catalogue to go along with their logo and with their customers in focus.
As part of the redesign I created a retro colour pallet, made to compliment the logo colour
To ensure quick and easy layouting, I created templated for the catalogue. The templates had an array of options for numbers of products, splashes, headlines and featured items
Before and after, showing how I took an overstuffed and childish design, to a modern and calm, but still playful, design, with a clear red thread from the logo to the design identity.